Pepper’s Restaurant & Bar is a successful local restaurant that has evolved significantly since their identity system was created. Working in collaboration, Matt Duncan (a fellow student) and I developed a new wordmark and menu system to reference their successful heritage and simultaneously address a young demographic.
Preparation for this project involved numerous meetings with the restaurant owners to understand Pepper’s goals, strengths, competitors, clientele, and heratige. We also looked at successful branding solutions for other restaurants within the same niche.
We approached the menus by first discussing how they could advance Pepper’s business goals. We developed an entirely new layout to highlight the most important items, and introduced a clear hierarchy to help customers easily find items while being exposed to as many options as possible.
The final system is a logo, food menu, drink menu, and business cards.